Research on the Packaging of Male Skin Cleaning Products Based on Eye-movement Experiment

Abstract

The needs for male cosmetics are increasing year by year, which cased higher demands for packaging. Objective: This paper aims to research satisfaction of Packaging about male skin cleaning products, and improve design scheme for new packaging design, which were based on the data of Tobii T-120 eye-movement experiment. Methods: 1. Using eye-movement instrument to do research on group A(male, aged 30-35) and group B(male, aged 20-30), from which eye movement data of clusters, heat maps and gaze plots were obtained. 2. Questionnaire for all members of group A and group B. Results: The preference of male consumers aged 30 to 35 for packaging of skin cleaning products are: high grade; strong brand sense; concise text; color of black, gray, brown; smooth modeling; simple structure. Male consumers aged 20 to 30: fashionable, fresh and energetic style, simple pattern, concise text, color of blue, green, gray, or white series, changeable modeling, simple structure.