Factors Affecting Customer Experience in Mobile Social Commerce: A Conceptual Model

Bo SHEN, Xu HAN

Abstract


This paper reviews the literature at abroad investigated factors affecting customer experience in mobile social commerce in two dimensions which are basic theory and research framework. We discuss the affect factors, and then put forward a conceptual model.

Keywords


mobile social commerce; customer experience; research model


DOI
10.12783/dtssehs/icss2016/8945

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