The Relationship between Service, Process, Organization and Marketing Innovations towards Firm Performance: Views of Broadcasting Industry in Malaysia

Samsudin WAHAB, Sofea Adriana A JAMALULIL, Muhamad Fairos M SHAH


The purpose of this study is to examine the elements under innovations in influencing the firm performance. The elements proposed were service innovation, process innovation, organizational innovation and marketing innovation. These four (4) elements of innovations were then being analyzed based on data findings from questionnaire survey. 270 respondents have fully answered and returned the questionnaires. The findings of this study show that service, process, organizational and marketing innovations have positive relationship with firm performance. Further suggestion and recommendation are also discussed.


Innovations, Performance, Broadcasting


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