Demands Analysis of Campus O2O E-Commerce

Juan Gao, Wei Huang, Xin Hou, Hongpeng Huang


As a specific area of the market, e-commerce in university has great development potential. Situational e-commerce, internet finance, social contact, information intermediary, and logistics are active fields of current campus e-commerce. But whether they will be hot in the future depends on the students’ demands. In this paper, we have investigated and analyzed the recognition, service condition, and expectation of the campus e-commerce. And we think social contact, food and shopping, encyclopedias Q&A, part-time job information are the general needs in campus community circle, which are also hot points of the industry. Deepening or comprehensive development is trend of campus O2O e-commerce in the future.


Campus Life; O2O; Demands; Prospect


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