Research and Modelling on the E-commerce Consumer Behavior based on Intelligent Recommendation System and Machine Learning

Haixia Zhang


In this paper, we conduct research on the E-commerce consumer behavior based on the intelligent recommendation system and machine learning. Closely associated with consumer network information search of a problem is that the consumer's information demand as can be thought of consumer's information demand is leading to trigger the power of consumer network information search behavior, when consumer is willing to buy goods, in a certain task under the influence of factors, environmental factors, individual factors, consumers and the task object interaction to form the demand of consumer cognition. Under this basis, this paper proposes the new idea on the related issues that will solve the related challenges.


E-commerce Consumer, Behavior, Intelligent Recommendation System, Machine Learning

Publication Date

2016-12-13 00:00:00


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