The Realization of Mood through Syntactic Patterns in English Public Service Advertising Texts

Yan-Qing FANG

Abstract


Public service advertisement can indicate the relationship between the advertiser and the audience as well as the interaction and negotiation between them. Based on the systemic functional grammar, this research aims to investigate the interpersonal meaning of mood system through syntactic patterns. It finds out that declaratives are the overwhelming majority, followed by imperatives and interrogatives. There are more positive imperatives than negative imperatives, which mean that when advertisers give commands, they tend to specify what is expected to do. Most of the interrogatives used are wh- interrogatives, demanding information on a specific issue. Only three are yes-no interrogatives, which require confirmation or rejection.

Keywords


Mood System; English Public Service Advertising; Syntactic Patterns

Publication Date


2016-12-08 00:00:00


DOI
10.12783/dtssehs/icaem2016/4243

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