"Chinese Elements" Help the Development of Digital Media Art

Hua Han, Jing Chi


With the development of globalization, the deepening of international exchanges and the continuous improvement of China's soft power, "Chinese elements" have attracted more and more attention, and are widely used in graphic design, industrial design, packaging design, construction, clothing design, automotive design, advertising creativity, experimental image, photography, animation, film, dance and other fields. This article combines the development of digital media art from the overall concept, discusses application problems of "Chinese elements”, opportunities and challenges that need to be faced for the development of digital media art.


Chinese Elements, Digital Media Art


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