Research on the Impact of New Retail Consumer Experience on Purchase Behavior

Jinjin Zhou, Hui Guan


The new retail is a new exploration of the transformation and upgrading of China's retail industry, through the consumer perspective to study the influence of the new retail consumer experience on consumer behavior. Enhance the consumer experience and satisfy consumers' perceived value. In this study, extensive research on existing research has provided a new understanding and management basis for companies to improve consumer satisfaction, and merged their findings into a new retail consumer experience shopping model. The model describes how to increase purchasing power in a new retail environment.


New Retail, Consumer Experience, Online Experience, Offline Experience, Purchase


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