Research on the Optimization Strategy of News Communication in the New Media Environment

Kun ZHANG

Abstract


With the development of Internet technology, human society has entered the era of big data. In the face of various kinds of data, the media must adapt to the new mode of information production and dissemination under the era of big data. Multi-media to assume the function of information dissemination, at the same time, the media should learn to excavate data assets and enrich the data assets. Therefore, news communication must optimize the communication strategy under the era of big data. This paper describes the current situation of news communication in the era of big data, then analyzes the challenges faced by news communication in the era of big data.

Keywords


The era of big data; News communication; Optimization strategy


DOI
10.12783/dtssehs/icesd2020/34504

Full Text:

PDF