Cross-Border E-Commerce Talents Cultivating of E-Commerce Specialty under the Background of Hainan Free Trade Area

Qingyan WU, Xiaoli LU


Under the background of "Internet + foreign trade", cross-border e-commerce has become an important new trade format to promote foreign trade transformation and economic restructuring, and has become a new growth point of China's foreign trade. The successive establishment of FTAs is an important measure to promote international economic development, bringing new development opportunities to cross-border e-commerce. At the same time, the shortage of cross-border e-commerce talents has become a bottleneck hindering the development of cross-border e-commerce. This paper discusses the training of cross-border e-commerce talents based on e-commerce specialty, investigates and analyses the current situation and talent demand of cross-border e-commerce industry in Hainan from the perspective of enterprise demand, and studies the talent training mode suitable for the development of cross-border e-commerce in Hainan.


Talents Cultivating, Cross-border, E-commerce, Free Trade Zone


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