Research on the Construction of Convention and Exhibition Brand Based on Regional Culture

Li GAN

Abstract


This paper attempts to study and sort out the construction of convention and exhibition brand from the perspective of regional culture, by discussing the internal relationship between regional culture and the construction of convention and exhibition brand, based on the research foundation of regional culture and the basic attributes of convention and exhibition industry, it points out the target customer group of convention and exhibition industry, using the CBBE model of brand building, this paper puts forward the strategy of brand building based on regional culture, which has certain theoretical and practical significance for the development of brand building in China's convention and exhibition industry.

Keywords


Regional Culture, Convention and Exhibition Brand, Construction


DOI
10.12783/dtssehs/isehs2019/31612

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