Research on College Students' Entrepreneurial Financing Promotion Based on Credit Portrait

Xue-mei XIE, Guang-hui WANG


Based on the credit evaluation theory, from the three dimensions of return willingness, return ability and entrepreneurship, this article selects a number of specific scenarios that can reflect the entrepreneurial financing credit of college students, carries out credit portraits, refines 20 key factors, establishes a credit evaluation model, uses the SEM to verify the degree of fitting of the model, and gives the weight coefficient of each indicator variable. It is concluded that the indicators affecting the college students' venture capital financing are, in order of importance, entrepreneurial team, project quality, personal background, personal ability, bad records and online credit; the most important thing for college students to start financing is to do well in entrepreneurship projects and eliminate bad records.


Credit portrait, College students, Entrepreneurship, Financing


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