Research on Improving Tourist Shopping of China in Domestic Market

Yan-fu TIAN


Shopping is an important element of the tourism economy. Through the standardization, shopping is the only one element out of six elements with the characters of unlimited consumption, which can be used to expand the tourist spending in destination. In the process of economy transformation from exports to domestic consumption, the function to stimulate consumption of tourism services is not very good play. Unfortunately, shopping sector has been the most complained element caused by compulsory in special tourist shopping market. The complain have already damaged the total experience value of tourism destination. Based on the research, in order to promote the development of tourism shopping industry, tourist stores should provide valuable product to customer. The tourism destination should expand the scope of goods. The government should strengthen supervision and create a fair trading environment.


Tourist, Tourist shopping, Rip off


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