Research on the Content of Moral Education Embedded in Marketing Course

Zhi-qiong GE

Abstract


After the emergence of the concept of social marketing, marketing ethics and corporate social responsibility have been paid more and more attention by the enterprises. Marketing ethics is embedded in the marketing course to improve the professionalism of the marketing staff. From a macro perspective, it is conducive to enhancing competitiveness, forming a good business environment, and conducive to the harmony between man and nature. It is conducive to the realization of the Chinese dream and the construction of the community of human destiny. This paper studies the content of moral education embedded in the course of marketing, from five aspects, including marketing ethics, socialist core values, patriotism and national spirit in marketing, corporate social responsibility and the fate of human beings, and other professional qualities of marketers.

Keywords


Moral education, Embedded in, Marketing course, Content


DOI
10.12783/dtssehs/icems2018/20165

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