Thoughts of Localization of Foreign Luxuries in China

HONG LI

Abstract


Foreign luxury enterprises must adapt to the Chinese market if they wish to enter the Chinese market and seek great development; they must capture the demand motives and consumer psychology of customers and implement corresponding localization strategies. Foreign luxury enterprises shall focus on localization of brand extension, localization of marketing mode and localization of human resource management.

Keywords


Luxury; Localization; Knowledge Alliance.


DOI
10.12783/dtssehs/icssd2017/19216

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