An Exploration on the Teaching Reform of Marketing Management Course in the Era of Internet Plus



“Internet + Education” is a hot issue in the field of education in recent years, which has raised many new questions in traditional higher education. This study took the course “Marketing Management” as an example. It analyzed the challenges and opportunities for this course in the era of Internet. Based on the analysis, the study gave several suggestions about the course content, teaching modes and methods, and assessment forms. It puts forward that marketing course must follow the trend of Internet, expand the content, innovate the teaching mode, use the diversified teaching methods, and adopt the dynamic teaching evaluation mechanisms. Then the enthusiasm and autonomy of the students could be increased, and the teaching quality could be improved.


Internet, Marketing management, Teaching, Reform.


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