Dimensions Used in the Development of Banking Strategy in Romania and China

SIMONA RUS, MARIAN MOCAN

Abstract


Due to the dynamics of the market and the financial crisis, the banking system has experienced different stages of development. In order to identify the important dimensions to be assessed and taken into account in the development of a strategy, the questionnaire-based survey was used. The questionnaire was applied to Romanian participants. Respondents consisted of bank managers or directors. Following the application of this questionnaire the data have been interpreted and outlined actions to be taken into account for the Romanian banking competitiveness. Researching the literature hypotheses for Romania and China has been assessed.

Keywords


Banking industry, Banking strategy, Competitiveness, Competition.


DOI
10.12783/dtssehs/seme2017/18040

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