Application of TOPSIS Based on Vague Sets in Marketing Scheme of New Products

HUILI YAO, YIXING JIA, LUYUN WANG

Abstract


To deal with accurately solve the multi-attribute decision-making problems of marketing programs, the vague set theory applied to marketing, program evaluation and determine the index weight using entropy method. Then use each alternative method TOPSIS score, ultimately the ideal solution. The example demonstrates the effectiveness of this method. This method takes into account the use of Vague set membership and non-membership of both information and taking into account the objectivity of the index weight, thus providing a reasonable and effective evaluation method program.

Keywords


Marketing scheme evaluation, Vague sets, TOPSIS


DOI
10.12783/dtssehs/msie2017/15490

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