Research on the Business Ecosystem of China's Network Micro Video

NAIKAO WANG, XIANZHEN GAO

Abstract


After more than 10 years of development, the business model of China's network micro video has become more and more mature at present, which gradually forms a relatively perfect business ecosystem. The three core elements of business system of China's network micro video are described in this paper: content producers who provide high-quality micro-video, operators who build evaluation system, advertisers who take the opportunity to do brand marketing. For evaluation on the commercialization of network micro video, the author thinks: micro video commercialization cannot be blindly excluded, but it requires certain laws and regulations, industry standards to carry out effective control, so that achieve a balance between culture and business, thus laying a solid foundation for the development for the micro video industry.

Keywords


Internet, micro video, business ecosystem


DOI
10.12783/dtssehs/msie2017/15459

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