Research on the Influence Between Network Literature Marketing Strategies and Choice Intention of Readers

Qiang-nan Zhan, Qian-fei Lan


In recent years, the rapid development of Internet and media technology of rapid reform, speed up the arrival of the era of book publishing digital. Not only changed the traditional way of reading, but also widened the marketing channels of literature, literature is no longer confined to books, literary creation way also the direction of diversification. With the influx of a large number of Internet users, people search for information on the Internet, read the information and the phenomenon of the dissemination of information become the norm, people will pay more and more time on the Internet. Network literature under the background of the boom, with the spread of the new ways and forms of writing overturn the law of development of traditional literature.


Network literature, Market promotion, Reader’s choice intention


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