Research on "Go Global" of Retail Enterprises of Beijing-Tianjin-Hebei Region--Learn from Wal-Mart 's Experience in Transnational Management

Li-Jun MENG, Yan TIAN

Abstract


The "Go Global" planning of Retail enterprises of Beijing-Tianjin-Hebei region has a directly promote relationship to speed up China's enterprises to participate in the international market competition and enhance the overall level of development. Based on the current situation of retail enterprises of Beijing-Tianjin-Hebei region's "Go Global" planning, and by virtue of SWOT analysis to analyze the strengths, weakness, opportunities, threats of retail enterprises of Beijing-Tianjin-Hebei region. At last, take Wal-Mart's overseas business experience as lessons to provide policy recommendations for retail enterprises of Beijing-Tianjin-Hebei region.

Keywords


Beijing-Tianjin-Hebei region, Retail enterprises, "Go Global"


DOI
10.12783/dtssehs/emse2017/12766

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