Study on the Restrictive Factors and Countermeasures of Enterprise Liquidity Benign Operation

Jing Liu, Wenfang Fang


Liquidity in the process of enterprise survival and development plays a vital role in maintaining a, not only in relation to the current economic benefits for enterprises, but also have a critical impact on the long-term development, improve the overall competitiveness of the market. Liquidity is mostly cash or other funds can be quickly converted to cash. Expansion of credit funds, stock funds precipitation, product cost is high, asset structure under reasonable, asset loss and many other issues in the current corporate liquidity operations, it is necessary for us to take corresponding measures to prevent and deal with the liquidity crisis.


Floating capital; Economic benefit; Main problem; Countermeasure


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