A Classification of Business Models Based on Container Theory

You-yang CUI, Dong LI, Li ZENG

Abstract


Firstly, this paper reviewed several classifications of business models in the contemporary academia. Secondly, it proposes a new classification based on the container theory—according to the capacity and the tightness, business models can be divided into four fundamental types: dominant business model, certain market-occupied business model, worrying business model and gap business model. Finally, the essay describes the connotations and main features of the four business models through some specific cases.

Keywords


Business model, Container model theory, Classification.


DOI
10.12783/dtmse/mmme2016/10148

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