Marketing Strategy Research in Consumer Psychology

Shu-yun LUO, Jun-tao XIAO


As individuals lead their lives, they purchase different items and services to fill various needs. customer psychology has made efforts to investigate why individuals buy things using cognitive ideas to comprehend the elements that impact their practices. Understanding their psychology will explain the elements that influence shoppers’ conduct concerning inspiration and emotional cycle while giving organizations the knowledge of why individuals choose to purchase such particular product. Moreover, comprehending consumers’ reasons and impulses to consume certain products helps producers make more efficient marketing strategy to attract their target consumers more easily. This research indicates how understanding consumer psychology helps more efficient and attractive marketing strategy in some ways and how such marketing psychology amplifies its attractiveness and influence through social media in recent days.


Marketing, Strategy, Consumer, Psychology, Brand


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