Research on Influential Factors of Service-oriented Sports Consumption among Residents in Jiangsu Province

Ju-Fang ZHU, Yi-Bo LANG

Abstract


Expansion of sports consumption is a reality demand to quicken pace of sports industry for the current stage. This article surveys the consumption structure of residents in Jiangsu, teases out main factors affecting residents’ participative sports consumption and appreciative sports consumption and pertinently proposes proposals for expanding consumption.

Keywords


service-oriented sports consumption, influential factors, Jiangsu Province, proposals


DOI
10.12783/dtssehs/mess2016/9702

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