Analysis on Anti-dilution Protection of Well-known Trademark

Zhi-sheng Xue, Fang Liu

Abstract


A well-known trademark is one that is familiar to the public and has a higher reputation in the market, but dilution refers to the phenomenon that the trademark is weakened or even damaged. In addition, well-known trademark and the Socialist market economy are inseparable, so the authors think It is necessary to explore the related system of well-known trademark and protest it. Through explaining the concept of well-known trademark and dilution, combining with the existing problems of well-known trademark, the paper shows that It is important to pay attention to the well-known trademark and protest the legitimate rights and interests of the well-known trademark. Through the above, some suggestions are put forward in order to solve the problem of dilution of well-known trademark.

Keywords


well-known trademark, anti-dilution, protection


DOI
10.12783/dtssehs/ssme2019/34820

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