Exploration of Paths for Promoting Poverty Alleviation in Severely Impoverished Areas via “Internet plus Agriculture”—Based on a Survey of Poverty Alleviation in Nanqiao Town, Xunwu County, Jiangxi Province

Yong Jiang, Shuyang Zhu

Abstract


With the development of “internet plus agriculture”, promoting poverty alleviation through e-commerce marketing has become a hot topic. After investigating e-commerce marketing in Nantiao Town, Xunwu County, Jiangxi Province, the poverty-alleviating team of Jiangsu University of Technology has discovered that operation environment, core competences and main operation subjects of e-commerce are major factors which hinder poverty alleviation of povertystricken areas. To bring functions of e-commerce marketing platforms into full play to promote poverty alleviation of severely impoverished areas, it is necessary to guide publicities, improve industry layout, optimize resource allocation and innovate marketing models.

Keywords


Internet Plus, Poverty Alleviation, E-commerce


DOI
10.12783/dtssehs/ssme2019/34755

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