Research on the Profit Model of Traditional Media under the Development of Media Integration

Hong LI, Rui-xin LI, Feng YU

Abstract


Since the first year of media integration, the integration of traditional media and new media has gradually developed in depth; however, at the same time, media integration is faced with difficulties such as large capital demand, insufficient financing channels, unclear profit model and difficult flow realization. According to the current situation and development trend of multiple traditional media profit models in China, this paper summarizes and explores the content realization, advertising sales, integrated marketing services, customized services, cultural and creative industries, e-commerce and other "+ media" industries, think tank services, financing listing, technology output and other profit models under the development of media integration, with a view to improving the "hematopoietic" capacity of traditional media For reference.

Keywords


Media convergence, Traditional media, Profit model


DOI
10.12783/dtssehs/eelss2020/34644

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