A Study on the Values and Strategies of Transmission of Tibetan Traditional Sports Culture in "Great Shangri–La"

Jian LIU, Wei-feng CHEN, Yue WEI

Abstract


"Shangri-La" is a high-quality cultural brand in the three provinces of Sichuan, Yunnan and Tibet. As an important part of Tibetan traditional culture, traditional Tibetan sports culture containing rich connotation and remarkable characteristics, has far-reaching transmission value. In the context of "One Belt and One Road", the traditional Tibetan sports culture in Shangri-La region has potential to become an international dominant culture and to facilitate the "One Belt and One Road" international cultural exchange. The spreading of traditional Tibetan sports culture is complex and requires the construction of systematic cooperation strategies: such as guiding public consensus through the media and enhancing the social concern of Tibetan traditional sports culture, absorbing evaluation index of traditional Tibetan sports at all levels of education, constructing different levels of the competition system to enhance the influence of traditional Tibetan sports culture. "Shangri-La" is a cultural brand with international charm in southwest China and its cultural precipitation has great potential to facilitate the cultural exchange initiated by "One Belt and One Road". In recent years, some provinces, like Sichuan, Yunnan and Tibet, have invested heavily in the joint exploitation of the "Great Shangri-La". Clear goals have been set about sports development during the "13th Five-Year Plan". In line with the national cultural development strategy, we should carry forward and popularize the excellent traditional sports programs of the Chinese nation, protect and develop the intangible cultural heritage of sports, interpret the Chinese Dream through sports, and eventually promote Chinese sports culture to the world. The traditional Tibetan sports culture has the advantage of sports diplomacy and a broad base of national emotion of identity in southwest China and South Asia. As one of the most dominant performance factor of the "Great Shangri-La", traditional Tibetan sports culture should be more studied with the help of the country's "One Belt and One Road" and the "13th Five-Year Plan", such as how to seize the rare historical opportunities and preferential policies for sports development, how to further crack the constraints that affect its cultural transmission and continuously to improve the value of its own cultural diffusion. After all, how to play its own unique role in "One Belt and One Road" has been an important proposition in the protection and inheritance of Tibetan traditional sports culture.

Keywords


Shangri-La, Tibetan, Traditional sports


DOI
10.12783/dtssehs/eelss2020/34591

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