Psychology of Stereotype in Intercultural Communication

Zhu-heng FU, Xiang ZHOU


Intercultural communication is between people from different cultural and language backgrounds. Stereotype is an important concept in the theoretical research of intercultural communication, which induces the recognized characteristics of a certain social group by generalizing and acknowledging some distinct ethnic, racial, and cultural features. Through the analysis of the psychological causes and different types of stereotype, this paper assumes that stereotype produces positive and negative effects on intercultural communication, proposing some methods to deal with stereotype in the process of intercultural communication. It is significant for the research of cultural psychology and the improvement of intercultural communication ability.


Intercultural Communication; Attitude; Cultural Psychology; Stereotype


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