Social Media: A New Way for Agricultural Entrepreneurs to Acquire Resources

GUI-HUA XIE, LIN-PING WANG

Abstract


The use of social media to develop agricultural entrepreneurship is a new phenomenon. The article summarizes four modes of information acquisition, information production, social communication and payment methods used by social entrepreneurs in social media, and analyzes social media from the perspective of resource acquisition. With regard to the effects of access to agricultural entrepreneurial resources, access to resources, and access to resources, the government, agribusiness, and entrepreneurs were finally asked to propose social media for agricultural entrepreneurship.

Keywords


Social Media; Agricultural Entrepreneurs; Resource Acquisition.Text


DOI
10.12783/dtssehs/icssd2018/27427

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