Exploring Influencing Factors of Travel Decision-making for Buddhist Temple Stay Programs



In order to explore the influencing factors of travel decision-making for Buddhist temple stay programs, this study adopted the framework of the two-factor theory and the method of semi-structured interviews, and finally six motivating factors and two hygiene factors were figured out. Motivating factors consist of contents and regulations, temple environment, popularity and public praise, collective meditation, voluntary contribution, and catering and accommodation, while hygiene factors include accessibility and safety. Through the analysis of motivating and hygiene factors, on the one hand, it deepens the understanding of travel decision-making for Buddhist temple stay programs, on the other hand, it also provides some practical implications for the management of those programs.


Buddhist temple stay program; Travel decision-making; Two-factor theory; Motivating factors; Hygiene factors


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