A Brief Analysis on Effect of Cross-border E-commerce for Small and Medium-sized Trade Enterprises Development in China

Yi-Wen ZHANG

Abstract


With the internet-economic period comes, cross-border e-commerce as a new international trading way developed quickly in China, which is highly concerned and supported by governments and enterprises. Cross-border e-commerce is important to trading-oriented SMEs and cover for its capital, brand, channel, cost and other weaknesses. It is helpful to the transformation and upgrading of small and medium-sized trading companies in China. This paper will analyses the characteristics of cross-border e-commerce and difficulties which small and medium-sized trading enterprises are facing to, moreover, through discuss the role of cross-border e-commerce in the development of small and medium-sized trading enterprises, providing ideas for the transformation of SMEs.

Keywords


Cross-border e-commerce; International trade pattern; Small and medium-sized trade enterprise


DOI
10.12783/dtssehs/icssm2018/27068

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