To Evaluate the Comprehensive Effect of Advertising by Using Value Engineering Theory

Lei Wang

Abstract


Advertising is an important way for corporate publicity. In the advertising design of enterprises, it is necessary to strengthen the value analysis and evaluation of advertising so as to provide an important reference and basis for the advertising investment of enterprises, to design some excellent advertisements, and to enhance the advertising effect. All of these will bring greater profits to enterprises and improve their market competitiveness. For the advertising evaluation, we can make full use of the value engineering theory, and put it into every stage of advertising value engineering, so that it can achieve good effect. This paper analyzes the comprehensive effect of the advertisement by using the value engineering theory to provide some reference for people.

Keywords


value engineering theory; advertising evaluation; advertising value


DOI
10.12783/dtssehs/emss2018/24079

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