Application of Illustration in Modern Packaging Design

Xuefang He, Bing Liu, Shuzeng Li


Illustration as a graphic, text, color combination of creative visual form, is also the unique art of conveying senses, touch, and quality of life. This article analyzes the current situation of illustration in packaging design; its application value is studied in combination with actual cases, and further discussed its application trend. The results show that illustration can highlight the fun of packaging, emphasize the humanistic feelings of packaging, it is one of the driving factors for the construction of enterprise brand cultural competitiveness, and also strategic importance to the development of enterprises.


Illustration; Packaging design; Illustration design; Illustration packing.


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