Research and Practice of the Connotation Construction of the Polymer Materials and Engineering Brand Specialty

Yu-Jie ZHU, Wen LEI, Chi ZHANG, Xiang JI


To construct the brand specialty is to meet the requirements for the structural readjustment of the specialties in high education and the social adaptable personnel training. The necessity of the connotation construction of the brand specialty was introduced in the paper, the measures to carry out the connotation construction of the brand specialty were then suggested. After the construction, the students trained will have more abundant knowledge and stronger competition ability for new jobs, who can meet the requirements by the society much better.


Polymer Materials and Engineering, Brand Specialty, Connotation Construction


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