Study on Collaborative Model of Sea-Rail Intermodal Transport Based on Stackelberg Game

Xue-jiao WANG,

Abstract


This paper investigates the issue of channel coordination for a two-stage supply chain with one retailer (railway freight forwarding) and one manufacturer (port freight forwarding) based on Stackelberg game. The demand of sea-rail intermodal transport is influenced by the retailer's sales effort. We found that using the wholesale price contract alone cannot coordinate the sea-rail intermodal transport service supply chain well. Joining the wholesale price contract with the sales effort cost sharing model remains ineffective in managing the two-stage supply chain. To effectively coordinate the channel members, we were joining the wholesale price contract with the sales effort cost sharing and the revenue sharing contract. We identify the optimal level of retail sales effort, optimal level of revenue sharing and optimal supply chain profit. And the enterprises in sea-rail intermodal transport service supply chain can achieve the purposes of market development.

Keywords


Sea-rail intermodal transport, Stackelberg game, Revenue sharing contract, Supply chain coordination.


DOI
10.12783/dtssehs/etmi2016/11235

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