The Environment Investigation of Women's Clothing Stores Based on Consumers’ Perspective

Xiao-wen JIANG, Jing-jing CAO

Abstract


As a kind of economic activities, the environment design of clothing stores is playing a more and more important role in modern marketing. This article studies the influence of the environment of women's clothing stores on consumers’ psychology by questionnaire survey. Furthermore, in-depth analysis by SPSS gives the preference and psychological pursuit of women in different ages, which provides guidance for environment design of women’s clothing stores.

Keywords


Women's clothing stores, Environmental factors, Consumer psychology, SPSS.


DOI
10.12783/dtssehs/etmi2016/11225

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