The Impact of Mobile Internet on the Marketing of Chongqing Hot Pot Restaurant Industry

XIAO-BO WEI

Abstract


The influence of mobile Internet on catering industry lies in eliminating geographical limitations, reducing marketing costs and changing the original one-way information dissemination of marketing into two-way communication, which has improved the level of enterprise information management and promoted the development of the catering O2O business. This paper takes Chongqing hot pot catering as the research object, analyses the characteristics of traditional operation, and puts forward the strategy of mobile Internet marketing

Keywords


Chongqing Hotpot, Catering Industry, Marketing, Mobile Internet.Text


DOI
10.12783/dtem/icem2019/31210

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