The Risk Avoidance Behaviors and the Influencing Mechanism: Take Street Vended Food for Example

DAN-HUI MAO, JIAO LU, HUI-MIN JIA, JING-MIN CHENG

Abstract


The street vended foods were prevalent in the undeveloped and developing countries around the world for its convenient traits, while it was also the places with high incidence of the food-borne diseases. For the purpose of reducing the damage of the street vended foods brought to the consumers, the situation of consumers’ avoidance behaviors had to be known first. A self-administered questionnaire survey was conducted in Taiyuan, Shanxi provinces, China from 3rd of March, 2018 to 3rd of July, 2018. The collecting rate was 97.8%. And SPSS 22.0 and SPSS AMOS 21.0 were used to describe and analyze the data. The knowledge about the vendors’ behaviors risks was generally low. The highest score of knowledge was about the environment hygiene (3.947±1.087). The lowest score of the knowledge was the vendors’ behaviors about the qualification (2.480±1.134). The avoidance behaviors about the vendors’ behaviors risk were generally low, too. And lowest avoidance frequency of the street-vendors’ unhygienic processing was the posting the registration card and wearing the healthy certificate (1.280±0.450). The effectiveness factors of the behaviors were the knowledge, the attitude, the subjective norm and the perceived behaviors control. The knowledge was better to explain the avoidance behaviors as a parallel variable with the attitude, etc. And in this SEM, the highest effect to the intention was from the attitude (0.37), following by the perceived behaviors control (0.33), the knowledge (0.32) and the subjective norm (0.18). It was still needed to accelerate the consumers’ popularization about the new regulations and laws, and strengthen the intention of some food safety conceptions’ precise connotation. Besides, there was a blank in the popularization education of the street vended foods safety risk and its related behaviors risks by a systemic and scientific way which was considering improving the knowledge level, in the meantime with the consumer initiative to evade attitude, improve the ability of consumers to actively regulate and subjective behaviors of control.

Keywords


Avoidance Behaviors, Street Food, Influencing Mechanism, Social Co-governanceText


DOI
10.12783/dtem/icem2019/31165

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