Comprehensive Evaluation Model of Network Drama Hotness Based on Factor Analysis

XIN-XING ZHAO, PEI-YI SONG

Abstract


Firstly, this paper constructed an index system for the comprehensive evaluation of network drama hotness from the two dimensions. They were characteristics of commercial success and characteristics of the popularity of network dramas. Then it used the factor analysis method to verify the rationality and validity of the index system from an empirical perspective, established the weight of two common factors, and obtained the evaluation model of comprehensive factor scores. The conclusion of empirical analysis showed that 62.373% of network drama hotness come from the factor of characteristics of commercial success and 29.287% come from the factor of characteristics of the popularity.

Keywords


Network Drama Hotness, Factor Analysis, Comprehensive Evaluation ModelText


DOI
10.12783/dtem/icem2019/31144

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