Advertising Strategy of Electricity Suppliers and Physical Stores in Scenario Marketing

Mengjie Li

Abstract


In the electronic business platform, from "taobao.com" as the representative of the Web1.0 era, to the "social" shopping mode of the Web2.0 era, and then to the "mobile Internet" concept of the Web3.0 era, the mobile Internet has added new elements of the "scene". In addition to be promoted in electronic business platform, the scenario marketing can also be played for obtaining good results in the physical stores, and it is used in the different platform by the reasonable marketing scene, then it is maintained the uniformity of brand visual design in a variety of terminals.


DOI
10.12783/dteees/apeesd2017/7661

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