The Research on Factors Influencing the Success of Visitor Attractions

Changgui Xu


Every year thousands of individuals and organizations think about developing new visitor attractions. Only a minority of these proposed attractions will ever be built. Most will never be developed for a number of reasons, including funding problems, unfavorable feasibility studies or the lack of a suitable site. Furthermore, many new attractions never take off and either close prematurely or merely survive from year to year. Others achieve early success and then decline due to a lack of investment, visitor management problems or the failure to respond to changes in market demand. Only relatively few attractions achieve constant success over a long period of time. Experience suggests that while nothing guarantees success, there are a number of factors which contribute to the success of visitor attractions.


the organization and its resources, the product, the market, the management of the attraction


Full Text:



  • There are currently no refbacks.