The Research on Competitive Analysis Process

Peng Cui

Abstract


For the purposes of this paper, we will define competitive analysis as the gathering and interpretation of competitive information, with the objective of establishing marketing strategies and tactics to make use of that information. We advocate the ethical collection and usage of information. We specifically do not endorse unethical practices, such as industrial espionage, like the example described in the following brief case study. analysis can yield many benefits. Its power and versatility make it essential for virtually every organization

Keywords


marketing made measurable, the resource of competitive information, Competitive analysis, marketing made measurable


DOI
10.12783/dteees/icseep2017/12695

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