Commercial Advertisements Scheduling Problem

YI-HUA LI, LILA RASEKH, RAF JANS

Abstract


An important source of revenues for Channel 4 comes from the campaign advertisement during commercial breaks. Given a set of campaigns (TV advertisements) and a set of breaks with air times, the Campaign Allocation Problem (CAP) is to determine how campaigns’ spots should be allocated to a subset of breaks in order to maximize total revenue and evenness with respect to all business rules and constraints.

Keywords


TV advertisements, Scheduling optimization and integer programming.Text


DOI
10.12783/dtcse/cmso2019/33634

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