Provide Data Analysis Ideas for Small Travel Agencies

Wen-rong JIANG, Yu-lei YANG


This paper mainly studies Chinese outbound tourists' preferences in three potential factors (sunch as quarters, source area and travel modes). The data source is provided by a data company, which includes the passenger flow information for the thole China and the Yangtze River Delta region of China in the four quarters of 2017. The purpose of this paper is to show small travel agencies that they can improve their personalized travel products with simple data processing. The SPSS software is a simple operation software. Therefore, this paper apply SPSS software to first determine the correlation between variables by correlation analysis, and then use factor analysis to find the correlation between the original variables.


Correlation analysis, Factor analysis, Easy data processing methods, Small travel agency.


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