A Method of Selecting Optimum Customer in Company Customer Relationship Management

JUNJIAN TANG

Abstract


CRM systems have been developed and designed to support the areas of marketing, service process and sales. A company will give declination to the customer based on the historical data which is not effectively. In this paper, we suggest a data mining and artificial technique to maintain the customer relationship. We use data mining ARM technique to mine the customer information, and we provide an offer to the selected customers using PSO technique. Experiment results show the performance of apriori algorithm for diverse combination of profit lengths of each customer.

Keywords


Customer Relationship Management, data mining, data objects


DOI
10.12783/dtcse/cii2017/17279

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